Setting
 
Shopping Cart (0 item)
My Cart

You have no items in your shopping cart.

You're currently on:

ADVERTISING MANAGEMENT (AN INDIAN PERSPECTIVE)

ADVERTISING MANAGEMENT (AN INDIAN PERSPECTIVE)

ADVERTISING MANAGEMENT (AN INDIAN PERSPECTIVE)

P.K. AGARWAL

Availability: In stock

-
+
₹435.00
  • Pages: 632 pages
  • Edition: VI REPRINT
  • Year: 2019
  • ISBN:: 978-93-5006-913-4
  • Publisher: Pragati Prakashan
 
1. MARKETING & PROMOTION, 2. PROMOTIONAL COMMUNICATION--AN INTRODUCTION, 3. CONSUMER BEHAVIOUR-I, 4. CONSUMER BEHAVIOUR-II, 5. DEMAND FORECASTING, 6. TARGET MARKETING, 7. MARKET SEGMENTATION, 8. MARKET TARGETING, 9. PRODUCT POSITIONING, 10. ADVERTISING--AN INTRODUCTION, 11. COMMUNICATIO AND ADVERTISING OBJECTIVES, 12. BEHAVIOURAL AND PSYCHOLOGICAL PRINCIPLES AND INFLUENCES, 13. ECONOMIC EFFECTS OF ADVERTISING, 14. SOCIAL ASPECTS OF ADVERTISING, 15. ADVERTISING CLASSIFICATION, 16. ADVERTISING APPEAL, 17. ADVERTISING BUDGET, 18. ADVERTISING MEDIA PLANNING, 19. MEDIA CLASSIFICATION, 20. ADVERTISING AGENCY, 21. CREATIVE STRATEGY--PLANNING AND DEVELOPMENT, 22. ADVERTISING RESEARCH--EVALUATING ADVERTISING EFFECTIVENESS, 23. CURRENT ISSUES IN ADVERTISING, 24. SUCCESSFUL ADVERTISING STRATEGY ILLUSTRATIONS

Additional Information

Edition VI
Pages 632
ISBN 978-93-5006-913-4
ISBN 9789350069134
Year 2019
Author P.K. AGARWAL

Product Tags

Use spaces to separate tags. Use single quotes (') for phrases.

  • Free Shipping on orders over Rs. 1200
  • Returns and Replacement with 5 business days
  • Cancellation within 2 business days
  • Address any queries here
Location

Address: Pragati Bhawan, 240 Western Kutchery Road, Meerut, Uttar Pradesh - 250001

Mail to: [email protected]

Phone: 0121-4007643, 0121-2640642, 0121-2643636

[profiler]
Memory usage: real: 8388608, emalloc: 7998128
Code ProfilerTimeCntEmallocRealMem