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1. PROMOTIONAL COMMUNICATION--AN INTRODUCTION, 2. ADVERTISING--AN INTRODUCTION,
3. ADVERTISING CLASSIFICATION, 4. ECONOMIC EFFECTS OF ADVERTISING, 5. SOCIAL & ETHICAL ASPECTS OF ADVERTISING, 6. COMMUNICATION AND ADVERTISING OBJECTIVES, 7. ADVERTISING PLANNING PROCESS, 8. ADVERTISING BUDGET, 9. BEHAVIOURAL AND PSYCHOLOGICAL PRINCIPLES AND INFLUENCES, 10. ADVERTISING MEDIA PLANNING, 11. MEDIA CLASSIFICATION, 12. ADVERTISING AGENCY, 13. CREATIVE STRATEGY -- PLANNING AND DEVELOPMENT, 14. ADVERTISING APPEALS, 15. ADVERTISING RESEARCH--EVALUATING, ADVERTISING EFFECTIVENESS, 16. INTERNATIONAL ADVERTISING, 17. INDUSTRIAL ADVERTISING, 18. SALES PROMOTION : CONEPT & SCOPE, 19.CONSUMER PROMOTION, 20. TRADE & MIDDLEMENT SALES PROMOTION, 21 SALES FORCE (STAFF) SALES PROMOTION, 22. INDUSTRIAL SALES PROMOTION, 23. CUSTOMER RELATIONSHIP MANAGEMENT
Additional Information
| Edition | V |
|---|---|
| Pages | 504 |
| ISBN | 978-93-85904-96-7 |
| ISBN | 9789385904967 |
| Year | 2019 |
| Author | P.K. AGARWAL |
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