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Marketing Management is one of the most important and dynamic subjects in the field of business administration. In today’s competitive and gl .... Read More
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Marketing Management is one of the most important and dynamic subjects in the field of business administration. In today’s competitive and globalized environment, understanding marketing concepts is essential for the success of any organization.
| Sr | Chapter Name | No Of Page |
|---|---|---|
| 1 | UNIT - 1: INTRODUCTION TO MARKETING | 43 |
| 2 | UNIT - 2 : SEGMENTATION, TARGETING AND POSITIONING | 38 |
| 3 | UNIT - 3 : PRODUCT, PRICING, PROMOTION AND CHANNELS | 67 |
| 4 | UNIT - 4 : SERVICES AND CONTEMPORARY MARKETING | 67 |
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