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BUSINESS POLICY AND STRATEGIC MANAGEMENT

BUSINESS POLICY AND STRATEGIC MANAGEMENT

BUSINESS POLICY AND STRATEGIC MANAGEMENT

REENA GAUR,RICHA JAIN

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₹180.00
  • Pages: 326 pages
  • Edition: I
  • Year: 2012
  • ISBN:: 978-93-5006-497-9
  • Publisher: Pragati Prakashan
 
1. INTRODUCTION TO BUSINESS POLICY, 2. CORPORATE GOVERNANCE, 3. INTRODUCTION TO STRATEGIC MANAGEMENT, 4. STRATEGIC MANAGEMENT PROCESS, 5. ENVIRONMENTAL APPRAISAL AND SWOT, 6. ENVIRONMENTAL AND RESOURCES ANALYSIS, 7. COMPANY VISION AND MISSION, 8. FORMULATING LONG-TERM OBJECTIVES, 9. CRAFTING STRATEGY, 10. STRATEGIC ANALYSIS AND CHOICE, 11. THE GRAND STRATEGIES, 12. INDUSTRY AND COMPETITIVE ANALYSIS. 13. GENERIC STRATEGIES, 14. STRATEGY AND COMPETITIVE ADVANTAGE, 15. PRINCIPLES OF COMPETITIVE ADVANTAGE, 16. VALUE CHAIN AND GENERIC STRATEGIES, 17. DIFFERENT ROUTES TO EXPANSION, 18. STRATEGY IMPLEMENTATION & EXECUTION, 19. STRATEGY EVALUTION AND CONTROL, 20. CORPORATE SOCIAL RESPONSIBILITY, 21. CASE STUDY

Additional Information

Edition I
Pages 326
ISBN 978-93-5006-497-9
ISBN 9789350064979
Year 2012
Author REENA GAUR, RICHA JAIN

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