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1. INTRODUCTION TO BUSINESS POLICY, 2. CORPORATE GOVERNANCE, 3. INTRODUCTION TO
STRATEGIC MANAGEMENT, 4. STRATEGIC MANAGEMENT PROCESS, 5. ENVIRONMENTAL
APPRAISAL AND SWOT, 6. ENVIRONMENTAL AND RESOURCES ANALYSIS, 7. COMPANY VISION AND
MISSION, 8. FORMULATING LONG-TERM OBJECTIVES, 9. CRAFTING STRATEGY, 10. STRATEGIC
ANALYSIS AND CHOICE, 11. THE GRAND STRATEGIES, 12. INDUSTRY AND COMPETITIVE ANALYSIS.
13. GENERIC STRATEGIES, 14. STRATEGY AND COMPETITIVE ADVANTAGE, 15. PRINCIPLES OF
COMPETITIVE ADVANTAGE, 16. VALUE CHAIN AND GENERIC STRATEGIES, 17. DIFFERENT ROUTES TO
EXPANSION, 18. STRATEGY IMPLEMENTATION & EXECUTION, 19. STRATEGY EVALUTION AND CONTROL, 20. CORPORATE SOCIAL RESPONSIBILITY, 21. CASE STUDY
Additional Information
| Edition | I |
|---|---|
| Pages | 326 |
| ISBN | 978-93-5006-497-9 |
| ISBN | 9789350064979 |
| Year | 2012 |
| Author | REENA GAUR, RICHA JAIN |
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