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1. BUSINESS POLICY & STRATEGY-CONCEPTUAL FOUNDATION, 2. STRATEGIC MANAGEMENT,
3. PERSPECTIVE ON STRATEGIC MANAGEMENT, 4. MISSION & OBJECTIVES, 5. SOCIAL RESPONSIBILITY, BUSINESS ETHICS & SOCIAL AUDIT, 6. ANALYSING THE EXTERNAL ENVIRONMENT, 7. CORPORATE APPRAISAL - ANALYSIS OF STRENGHTS & WEAKNESSES, 8. INDENTIFYING STRATEGIC ALTERNATIVES, 9. CHOICE OF STRATEGY, 10. STRATEGY IMPLEMENTATION, 11. MARKETING POLICY, 12. HUMAN RESOURCE POLICY, 13. FINANCE POLICY, 14. PRODUCTION & OPERATIONS POLICY, 15. RESEARCH & DEVELOPMENT POLICY, 16. STRATEGIC EVALUATION & CONTROL
Additional Information
| Edition | No |
|---|---|
| Pages | 302 |
| ISBN | 978-93-5006-582-2 |
| ISBN | 9789350065822 |
| Year | 2019 |
| Author | A. K. BANERJEE, R. K. NAIR, V. K. AGARWAL |
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