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1. INTRODUCTION TO INTERNATIONAL MARKETING, 2. WORLS TRADE AND INDIA, 3. THE GLOBAL
MARKETING ENVIRONMENT, 4. PLANNING FOR INTERNATIONAL MARKETING, 5. FOREIGN MARKETING ENTRY STRATEGIES, 6. GLOBAL SEGMENTATION, TARGETING AND POSITIONING, 7. INTERNATIONAL MARKETING AND CULTURAL DIFFERENCES, 8. INTERNATIONAL PRODUCT DECISIONS, 9. INTERNATIONAL PRICE DECISIONS, 10. INTERNATIONAL CHANNEL DECISIONS, 11. INTERNATIONAL PROMOTION DECISION, 12. EXPORTS PROMOTION MEASURES IN INDIAN, MODEL PAPER
Additional Information
| Edition | N/A |
|---|---|
| Pages | 66 |
| ISBN | N/A |
| ISBN | N/A |
| Year | N/A |
| Author | P.K. AGARWAL |
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