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1. NATURE & SCOPE OF MARKETING, 2. MARKETING MIX, 3. MARKETING ENVIRONMENT, 4. STRATEGIC
PLANNING, 5. DEMAND FORECASTING, 6. MARKETING BUDGET, 7. MARKETING INFORMATION SYSTEM, 8. MARKETING RESEARCH, 9. CONSUMER BEHAVIOUR, 10. CONCEPTS OF MARKET & MARKET SEGMENTATION, 11. TARGET MARKETING & MARKETING IMPLEMENTATION, 12. MARKETING ORGANIZATION AND CONTROL, 13. PRODUCT, 14. NEW PRODUCT DEVELOPMENT, 15. PRODUCT LIFE CYCLE, 16. PRODUCT POSITIONING, 17. BRANDING AND PACKAGING, 18. PRICING, 19. DISTRIBUTION, 20. PROMOTION MIX, 21. GLOBAL MARKETING, 22. NATURE, CONCEPT & SCOPE OF RURAL MARKETING, 23. MARKETING OF SERVICES, 24. MARKETING IN 21ST CENTURY
Additional Information
| Edition | N/A |
|---|---|
| Pages | 218 |
| ISBN | 978-93-5140-284-8 |
| ISBN | 9789351402848 |
| Year | N/A |
| Author | P.K. AGARWAL |
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