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MARKETING MANAGEMENT

MARKETING MANAGEMENT

MARKETING MANAGEMENT

P.K. AGARWAL

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₹300.00
  • Pages: 580 pages
  • Edition: X
  • Year: 2015
  • ISBN:: 978-93-5140-572-6
  • Publisher: Pragati Prakashan
 
1. MARKETING--AN INTRODUCTION, 2. MARKETING MANAGEMENT CONCEPT, 3. MARKETING PROCESS & FUNCTIONS, 4. MARKETING ORGANISATION, 5. MARKETING ENVIRONMENT, 6. MARKETING, INFORMATION SYSTEM AND MARKETING RESEARCH, 7. STRATEGIC MARKETING PLANNING AND PROGRAMME, 8. CONSUMER BEHAVIOUR-I, 9. CONSUMER BEHAVIOUR-II, 10. DEMAND FORECASTING, 11. TARGET MARKETING, 12. MARKET SEGMENTATION, 13. MARKET TARGETTING, 14. PRODUCT POSITIONING, 15. PRODUCT--AN INTRODUCTION AND CLASSIFICATION, 16. DEVELOPING THE NEW PRODUCT, 17. PRODUCT LIFE CYCLE AND COMPETITIVE STRATEGIES, 18. PRODUCT LINE AND PRODUCT MIX STRATEGIES, 19. BRANDING, PACKAGING & LABELLING, 20. PRICE PLANNING, 21. PRICING POLICIES AND STRATEGIES, 22. DISTRIBUTION CHANNEL PLANNING, 23. RETAIL DISTRIBUTION PLANNING, 24. WHOLESALE DISTRIBUTION PLANNING, 25. MANAGEMENT OF PHYSICAL DISTRIBUTION, 26. PROMOTIONAL COMMUNICATION, 27. ADVERTISING DECISION, 28. PERSONAL SELLING DECISION, 29. SALES FORCE MANAGEMENT, 30. SALES PROMOTION DECISION, 31. PUBLICITY, 31. PUBLIC RELATIONS, 33. MARKETING CONTROL AND AUDIT, 34. MARKETING OF SERVICES, 35. GOVERNMENT AND MARKETING IN INDIA, 36. INTERNATIONAL MARKETING, 37. INDUSTRIAL MARKETING, 38. CURRENT ISSUES

Additional Information

Edition X
Pages 580
ISBN 978-93-5140-572-6
ISBN 9789351405726
Year 2015
Author P.K. AGARWAL

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Location

Address: Pragati Bhawan, 240 Western Kutchery Road, Meerut, Uttar Pradesh - 250001

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Phone: 0121-4007643, 0121-2640642, 0121-2643636

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