1. NATURE AND SCOPE OF MARKETING RESEARCH, 2. MANAGEMENT OF MARKETING RESEARCH METHOD, 3. FORMULATION AND CLASSIFICATION OF MARKETING RESEARCH PROBLEMS, 4. RESEARCH DESIGNS, 5. DATA COLLECTION METHODS, 6. SURVEY AND THEIR ADMINISTRATION, 7. OBSERVATION AND EXPERIMENTAL METHODS, 8. MOTIVATIONAL RESEARCH & SCALING TECHNIQUES, 9. SAMPLING METHODS, 10. EDITING, CODING AND TABULATION OF DATA, 11. VISUAL PRESENTATION AND STATISTICAL ANALYSIS OF DATA, 12. TESTING OF HYPOTHESIS, 13. PREPARATION OF RESEARCH REPOTS, 14. ADVERTISING RESEARCH, 15. PRODUCT RESEARCH, 16. MARKET INFORMATION SYSTEM, 17. MARKET INFORMATION SYSTEM, 18. SELECTED CASE STUDIES IN MARKETING RESEARCH, 19. APPENDIX