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1. RETAILING: AN OVERVIEW OF BASIC CONCEPTS, 2. RETAILING IN INDIA: OPPORTUNITIES AND CHALLENGES, 3.RETAIL ORGANISATION IN INDIA, 4. FRANCHISING: THE EMERGING RETAIL FORMAT, 5. DYNAMICS OF RETAIL ENVIRONMENT 6. STRATEGIC PLANNING IN RETAILING, 7. PRICING DIMENSIONS INRETAILING, 8. BUILDING & SUSTAINING RELATIONSHIPS IN RETAILING, 9. RETAIL STORE LOCATION 10. OPERATIONAL DIMENSIONS OF RETAILING 11. MANAGING FINANCIAL DEMENSIONS OF RETAILING 12. RETAIL ORGANISATION ND HUMAN RESOURCE MANGEMENT, 13. STORE DESIGN ND LAYOUT 14. QUALITY DIMENSIIONS IN RETAILING 15. MERCHANDISE MANAGEMENT, 16. PRIVATE LEVELS, 17. RETAIL PROMOTION, 18. INCORPORATION INFORMATION TECHNOLOGY IN RETAILING, 19. INTERNATIONALIZATION AND GLOBALIZATION OF RETAILING 20. INDIAN RETAILING, 21. VAT: IMPLICATIONS FOR INDIAN RETAILING, GLOSSARY, INDEX
Additional Information
| Edition | III |
|---|---|
| Pages | 416 |
| ISBN | 978-93-85904-98-1 |
| ISBN | 9789385904981 |
| Year | 2019 |
| Author | MANOJ KUMAR, N.C. BANSAL, P.K. AGARWAL, RAJAN YADAV |
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