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In the rapidly evolving landscape of global markets, the need for sophisticated analytical tools to guide decision-making has never been more critical .... Read More
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In the rapidly evolving landscape of global markets, the need for sophisticated analytical tools to guide decision-making has never been more critical. As international businesses seek to expand their reach and refine their strategies, the role of data-driven insights in shaping effective marketing approaches has become indispensable. This timely book, “Statistical Applications in International Marketing Research”, provides a much-needed framework for understanding and applying statistical techniques in the context of international marketing.
| Sr | Chapter Name | No Of Page |
|---|---|---|
| 1 | CHAPTER 1: FUNDAMENTALS OF INTERNATIONAL MARKETING RESEARCH | 11 |
| 2 | CHAPTER 2: DATA COLLECTION AND SAMPLING IN GLOBAL CONTEXT | 15 |
| 3 | CHAPTER 3: EXPLORATORY DATA ANALYSIS IN GLOBAL MARKETING | 14 |
| 4 | CHAPTER 4: INFERENTIAL STATISTICS IN INTERNATIONAL MARKETING RESEARCH | 13 |
| 5 | CHAPTER 5: REGRESSION ANALYSIS IN INTERNATIONAL MARKETING | 16 |
| 6 | CHAPTER 6: MULTIVARIATE ANALYSIS IN INTERNATIONAL MARKETING | 16 |
| 7 | CHAPTER 7: TIME SERIES ANALYSIS IN GLOBAL MARKETING | 16 |
| 8 | CHAPTER 8: EXPERIMENTAL DESIGN IN INTERNATIONAL MARKETING RESEARCH | 17 |
| 9 | CHAPTER 9: SURVEY RESEARCH AND QUESTIONNAIRE DESIGN | 17 |
| 10 | CHAPTER 10: BIG DATA ANALYTICS IN GLOBAL MARKETING | 17 |
| 11 | CHAPTER 11: FUTURE TRENDS IN STATISTICAL APPLICATIONS | 17 |
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