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1. UNDERSTANDING CONSUMER BEHAVIOUR, 2. CONSUMER RESEARCH, 3. MARKET SEGMENTATION,
4. CONSUMER NEEDS & MOTIVATION, 5. UNDERSTANDING VALUES & EMOTIONS, 6. CONSUMER PERSONALITY, 7. CONSUMER PERCEPTION, 8. LEARNING & CONSUMER BEHAVIOUR, 9. NATURE OF CONSUEMER ATTITUDE, 10. MODELS OF CONSUMER BEHAVIOUR, 11. GROUP DYNAMICS & CONSUMER
REFERENCE GROUPS, 12. COMMUNICATION, ADVERTISING & CONSUMER BUYING BEHAVIOUR, 13. THE FAMILY & CONSUMER BEHAVIOUR, 14. LIFE STYLE MARKETING & CONSUMER BEHAVIOUR, 15. SOCIAL CLASS & CONSUMER BEHAVIOUR, 16. CULTURE, SUBCULTURE & CROSS CULTURE, 17. INNOVATION & DIFFUSION OF INNOVATION, 18, SHAPING CONSUMER'S OPINION, 19. POST-PURCHASE PROCESSES, CUSTOMER SATISFACTION AND CUSTOMER COMMITMENT, 20. RETAIL OUTLET & BRAND SELECTION,
21. ORGANISATIONAL BUYING BEHAVIOUR
Additional Information
| Edition | II |
|---|---|
| Pages | 376 |
| ISBN | 978-81-8398-795-0 |
| ISBN | 9788183987950 |
| Year | 2009 |
| Author | A. K. BANERJEE, R. K. NAIR, V. K. AGARWAL |
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