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1. CONSUMER BEHAVIOUR : INTRODUCTION & CONCEPT, 2. CONSUMER RESERCH, 3. THE INDIAN CONSUMER, 4. RURAL CUSTOMERS AND CONSUMER BEHAVIOUR, 5. MARKET SEGMENTATION, 6. MARKET TARGETING, 7. PRODUCT POSITIONING, 8. DETERMINANTS OF CONSUMER BUYING BEHAVIOUR, 9. CONSUMER DECISION MAKING PROCESS, 10. THEORIES OF CONSUMER BEHAVIOUR, 11. MODELS OF
CONSUMER BEHAVIOUR, 12. BNUYING MOTIVES, 13. MOTIVATION AND CONSUMER BEHAVIOUR, 14. PERCEPTION AND CONSUMER BEHAVIOUR, 15. PERSONALITY AND CONSUMER BEHAVIOUR, 16. LEARNING AND CONSUMER BEHAVIOUR, 17. ATTITUDES AND CONSUMER BEHAVIOUR, 18. CULTURE AND CONSUMER BEHAVIOUR, 19. SOCIAL AND CONSUMER BEHAVIOUR, 20. GROUP DYNAMICS AND CONSUMER REFERENCE GROUP, 21. FAMILY AND CONSUMER BEHAVIOUR, 22. CONSUMER PSYCHOGRAPHICS AND BEHAVIOUR, 23. CONSUMER INVOLVEMENT AND BEHAVIOUR, 24. CONSUMER SATISFACTION AND BRAND LOYALTY, 25. DIFFUSION OF INNOVATION AND ADOPTION OF PROCUT, 26. ADVERTINSING AND CONSUMER BEHAVIOUR, 27. CONSUMERISM, 28. ORGANISATIONAL (INDUSTRIAL) BUYER BEHAVIOUR
Additional Information
| Edition | IV |
|---|---|
| Pages | 548 |
| ISBN | 978-93-85904-99-8 |
| ISBN | 9789385904998 |
| Year | 2019 |
| Author | MANOJ KUMAR, P.K. AGARWAL |
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