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1. INTRODUCTION, 2. ENVIRONMENTAL SCANNING AND OBJECTIVES SETTING, 3. MARKETTING STRATEGIC DECISIONS, 4. FORMULATING FUNCTIONAL STRATEGIES, 5. IMPLEMENTING AND AUDITING
STRATEGY, 6 CASE STUDIES
Additional Information
| Edition | III REPRINT |
|---|---|
| Pages | 326 |
| ISBN | 81-8398-190-9 |
| ISBN | 8183981909 |
| Year | 2007 |
| Author | DIVYA NIGAM, R. M. SRIVASTAVA |
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