1. MARKETING-AN INTRODUCTION, 2. MARKETING MANAGEMENT, 3. MARKETING MIX, 4. MARKETING PROCESS & FUNCTIONS, 5. MARKETING ORGANISATION, 6. MARKETING ENVIRONMENT, 7. MARKETING INFORMATION SYSTEM & MARKETING RESEARCH, 8. MARKETING PLANNING & PROGRAMME, . CONSUMER BEHAVIOUR, 10. MARKETING SEGMENTATION, TARGETING & POSITIONING, 11. DEMAND AND SALES FORECASTING, 12. MARKETING CONTROL & AUDIT, 13. PRODUCT CONCEPT AND CLASSIFICATION, 14. PRODUCT PLANNING AND POLICY, 15. NEW PRODUCT DEVELOPMENT, 16. PRODUCT LIFE CYCLES AND MARKETING STRATEGIES, 17. PRODUCT RELATED STRATEGIES BRANDING, PACKAGING AND LABELLING, 18. PRICE PLANNING, 19. BREAK EVEN ANALYSIS, 20. PRICING POLICIES & STRATEGIES, 21. CHANNEL OF DISTRIBUTION, 22. RETAIL DISTRIBUTION, 23. WHOLESALING, 24. PHYSICAL DISTRIBUTION MANAGEMENT, 25. MARKETING PROMOTIONAL COMMUNICATION DECISION, 26. ADVERTISING, 27. SALES FORCE MANAGEMENT, 28. PERSONAL SELLING, 29. SALES PROMOTION, 30. MARKETING OF SERVICES, 31. FARM (AGRICULTURAL) PRODUCT MARKETING, 32. INTERNATIONAL MARKETING, 33. INDUSTRIAL MARKETING